The importance of SEO and why you should implement it.


11th August 2017 Anushka BoseBlog

What is Search Engine Optimization?

It’s simple than you think! Search Engine Optimization is an activity that attempts on improving search engine rankings. Google displays those links that are relevant and authoritative. SEO analysts measures the authority analyzing the number and quality of the links. In other words, your web page has the potential to rank in Google as long as other webpages link to them. Your web content should be strong and good enough to encourage people to link to your pages, also known as back links. This leads to search engine success as Google ranks the interesting and authoritative pages on the top of your search result. There are various strategies, techniques and tactics for increasing the number of visitors to the website for obtaining a high-ranking placement in search results

Importance of SEO:

Search Engine Optimization is the reason why you get your desired answer from Google search. SEO is the best thing that helps your online presence grow. Good SEO practice improves user experience and usability of a website. SEO also helps in good social promotion and smooth running of your website. In a direct or indirect way SEO benefits websites with more than one author. Search engine traffic is the direct benefit and having a common framework to use before publishing content on the site is the indirect benefit. SEO link building helps you put ahead of the competition. For better understanding let us take two websites into consideration selling the same thing, the search engine optimized website is more likely to gain more customers which in return increases the sale. Internet users also have a tendency to trust the top five links Google search provides


How SEO works?

SEO has its own framework with rules and processes. There are two ways how the SEO works. Crawling and Indexing. Crawling is where search engine software crawl all the web pages linked to a website; and Indexing happens after fetching all the pages through crawling. These pages are indexed in database for future retrieval.

There is further division of the working of SEO. Off-page SEO and On-page SEO. Off-page SEO works on link building, using the right keywords and managing crawls whereas the On-page SEO involves working on the website with relevant content, decreasing page load time, giving appropriate html tags and content marketing. The first part is much simpler and process oriented and the second part is a gradual process.


Why use Keywords?

Keywords and phrases in your web content makes it possible for people to find your site via search engines. Keywords are the main elements of SEO basics. A search engine optimized website has its potential visitor base with keywords that helps connect searchers to the site. Implementing keywords SEO will help your site rank above your competitors. You need to know how people are looking for products, services and information your website provides to make it easy for them to find you, otherwise a lot of customers would be drifted to the other pages the search engine provides. Keywords and SEO are directly connected when it comes to search marketing campaigns. Keywords are highly relevant to your audience and effectively organized for actions.


Building an SEO friendly site:

8 things you need to implement a SEO friendly website:
  • Implementing and researching keywords.
  • Strategically placing your keywords.
  • Include meta and title tags.
  • Keep your content updated.
  • Provide enough relevent content.
  • Use images optimally and use alt attributes for images.
  • Avoid using frames if possible.
  • Building incoming or back links.

We at Onclave Systems help you to build your own SEO friendly website which will be optimized for better lead generation and in turn more growth and sales for your business. The more your website is visible on the internet, the more popularity you will gain. For more information Contact Us or call at 7003572782 / 9975430480.