Website - the first best thing about your business!

30 July 2017 Anushka BoseBlog

Why spend millions on creating brochures and distributing them? You can skip this entire investment by simply having a website. Your potential customers can find anything and everything about your business on the website. Going online is the new trend and more than 2.4 billion people use the internet today. Almost 90% of them have purchased online and contacted a company in the last 12 months. So, you’ll be missing out on a big piece of pie if you don’t have a website.

How would your target audience know about your existence? Your website is the place where you can take pride about your work and at the same time influence the people’s decision and educate them.

Here are the top 10 reasons why your business needs a website:

#1 CREDIBILITY TOWARDS YOUR BUSINESS: A well designed website gives your business a professional image. Every business owner might not be having a store to promote his products or business. Having a website on the other hand gives a greater access to the society. A website creates your online presence. You might miss out a large audience who surf the web for their requirement as a result your competitors will take over those customers.


#2 SAVES A LOT OF MONEY: Door to door marketing takes a lot of time, energy and money. The cost of designing a website although varies but still it is more affordable and easier than D2D marketing. You can always save your extra money for some other investment or business activities.

#3 EASY ACCESS: Your online presence is available 24x7x365. It is an open platform as your customers are allowed to review, share their specific requirements and most importantly they help you improve your products or services. A good review from one customer gives you ten more customers. This is a great selling point when making a purchasing decision. In other words, your website is more like a store with a greater access and a larger audience.

#4 BIGGER MARKETING: The internet has opened up a whole new level of marketing that didn’t exist during the 20th century. With each passing day, a new way of promoting your business is trending. The internet provides a wide range of low cost marketing techniques for promoting your website. So, you need not worry about customers as the internet has a lot of options for promoting your business.

#5 SALE BOOSTER: Why limit your customers to physical store location when your online store can provide double the buying options. There’s absolutely no way that your website will cause a drop-in sale, a website always helps you expand your business. All you need to do is provide as much helpful information as you can. It will help you connect with the customer which you might not be able to impart if a customer wanders into your store on a busy day.

#6 HELPS YOU UNDERSTAND YOUR AUDIENCE: A small amount of research will help you know your online audience. If you are willing to spend money on analytics, it will help you see what percentage of your viewers buy something, how long do they stay on your site, who signs up for emails and newsletters. Fine-tuning your website based on customer analysis takes your business to a whole new level

#7 IDENTITY: A strong online brand identity is established through your domain name. Setting up your personalized email addresses for yourself, your company and your employees leaves a greater impact. Customers in return can quickly and easily contact you. This whole activity gives a reputation to your company as well.

#8 MAKE YOUR SMALL BUSINESS LOOK BIGGER: A wonderfully designed website creates the impression that your business is well established and developed. It doesn’t matter even if you are working from your bedroom, this ability will make your business look much bigger and provide you more opportunity.

#9 CUSTOMER SERVICES: Websites allows an easier way to handle customer services. Answering frequently asked questions (FAQ) reduces your customer service cost and saves time and money. This entire process helps you build a positive customer relationship in the long run. The positive feedbacks can be uploaded into a testimonial, your customers are happy so why not show it off and gain more customers?

#10 PRESS RELEASE: Sounding a bit far out, but it is true. You can run a press release about your business reaching to a large number of audience. All you need to have is a website. Getting one million views on social media platforms specially YouTube because of your online press release is possible.

It is crucial for every business to have a website. The more professional your website is, the more advantages you can gain. Onclave Systems provides all the benefits of having a website at an affordable price where you can express and share your thoughts and creativity. The online platform is an amazing world of opportunities, but your presence is necessary in order to get noticed.